Receiving that status update is always a welcome message when you are waiting for a package to arrive… but don’t you really crave MORE visibility than just one line at the end of journey? Isn’t it better to have a real-time, visual and interactive medium to understand (and influence) every step of the way?
While product tracking is certainly a plus for customers and now expected in many forms or retail, business teams and sales departments shouldn’t suffer with inferior technology or put up with limited visibility from their internal tools.
Proper product tracking can also be a strategic advantage for sales teams. If they use a product tracking tool, they’re automatically equipped with insight, understanding, visibility, and monitoring capabilities they otherwise wouldn’t have access to.
- Gain insight on project estimation
For a business, there’s nothing worse than promising a finished product by a certain date then missing the date. A product tracking tool allows you to see patterns in project timelines that give you a more accurate idea of how long it will take for the product to reach the consumer. You can also identify areas where the product continues to be delayed, whether it’s an internal department or the shipping company, and do what is necessary to make that stage more productive. Bottom line: accurate deadline estimation leads to happier customers and more efficient teams.
- Understand capabilities and limitations of your resources.
You’re most effective when you’re aware of what your business is capable of. A strong sales team knows its strengths and weaknesses and actively searches for ways to improve. A product tracking tool can help your sales team do just that. By consistently tracking your products, you can determine if there’s enough inventory to complete the next big order and whether or not you can ship something somewhere in two days based on previous experience.
- Have real-time visibility.
A product tracking tool prevents you from guessing the location of your product at any given time. It makes it possible to address delays before the delivery date is impacted. You can also let customers know their product’s delivery status whenever they may ask. Knowing where your products are at all times can give your team confidence that products are being delivered to customers—or alert the team when they’re not.
- Monitor deliverables.
It’s just bad business to sell a product that is routinely delivered damaged, late, or incorrectly. It’s a good day when you know another satisfied customer has received their order without any complications or damage. A product tracking tool can help you monitor whether or not a customer has received his or her order and be made aware of why and how often products are returned.
With the capability to reach customers from anywhere in the world, there’s plenty of risks for problems when it comes to getting a product to a customer. Product tracking tools are a great solution. By using one within your sales team, you’re setting your business up for greater efficiency and involvement throughout the entire sales process.